When we make corporate videos that are meant to go online (usually on the company’s website) we start out with a lot of pre-production work. We realize that this video is not the first interaction that a customer has with the brand, so we must adapt our video to what that customer has come to expect. The color schemes, the fonts and the general tone that the customer associates with the brand must continue in the video. This will allow the customers who visit the website to see the videos as part of a seamless experience.